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Real Fashion

I’ve been in Walker, MN (and the surrounding area) for the past few days working for my boss on a fashion shoot for W Magazine. The whole concept behind the project was to get ordinary people to wear high-fashion clothing, and then photograph them in their environment. This got me thinking, however, about the idea of reality for fashion designers. This was my first time on a fashion shoot, so I was a little surprised at how much tailoring and fitting was done solely for the purpose of the photograph. It was kind of like finding out that my favorite vocal performance was actually compiled from about 100 different takes. I know that there is a level of the un-real in almost everything these days (and I guess I should have expected it in fashion), but I think I was secretly hoping for a moment of unbridaled purity. Is that silly?

4 Responses to “Real Fashion”

  1. anonymous Says:

    great blog, but the justified text is really annoying to read.

  2. anonymous Says:

    yes very very silly :-)

  3. Chase Says:

    Eric: Nice point on reality and authenticity. Loss of innocence to how stuf *really* happens is a theme I’m always wrestling with whenever I delve into something deeply enough to understand it. I’m not above playing the game, by any stretch – on the contrary that interests me too in a different way. But merely KNOWING what we’re amidst gives me some relief. If you’ve got a second, I’d welcome your thoughts on an entry I just made along similar lines as a guest blogger at American Photo Mag blog:

    http://stateoftheart.popphoto.com/blog/2007/02/the_dichotomy_o.html

    It’s also at my blog if you prefer:
    http://chasejarvis.com/blog/2007/02/dichotomy-of-photographic-portrait.html

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